To maximize brand visibility, generate leads, and drive conversions through targeted advertising on Meta (Facebook & Instagram) and Google Ads.
Meta Ads (Facebook & Instagram Ads)
✅ Ad Account Setup & Optimization
- Creating and setting up Business Manager & Ad Account
- Configuring pixel tracking for retargeting and conversion tracking
✅ Audience Targeting Strategy
- Defining target audience based on demographics, interests, and behavior
- Implementing lookalike and custom audiences for better reach
✅ Ad Campaign Setup & Management
- Running different ad types (Awareness, Engagement, Lead Generation, Sales)
- Optimizing ad placements across Facebook & Instagram
✅ Creative & Copywriting Optimization (Content to be provided by the client)
- Designing engaging ad creatives and copywriting for high conversions
- A/B testing different creatives for performance improvement
✅ Ad Budget & Bidding Strategy
- Allocating budget effectively for maximum ROI
- Implementing cost-effective bidding strategies
✅ Performance Monitoring & Optimization
- Tracking ad metrics (CTR, CPC, Conversion Rate)
- Adjusting campaign settings for better performance
Google Ads (Search, Display & YouTube Ads)
✅ Google Ads Account Setup & Configuration
- Creating and configuring Google Ads account
- Setting up conversion tracking and analytics integration
✅ Keyword Research & Targeting
- Identifying high-converting keywords for search campaigns
- Implementing negative keywords to avoid irrelevant traffic
✅ Google Search & Display Ads Setup
- Running search ads with high-performing keywords
- Creating visually engaging display ads for retargeting and awareness
✅ YouTube & Video Ads (If applicable)
- Setting up YouTube video ads for brand awareness and lead generation
- Optimizing targeting based on audience interests
✅ Landing Page Optimization (Content to be provided by the client)
- Ensuring high-converting landing pages for ad traffic
- Implementing call-to-action (CTA) strategies for better conversion
✅ Budget & Bidding Strategy
- Optimizing bidding methods (CPC, CPA, ROAS-based bidding)
- Maximizing ad spend efficiency
✅ Performance Tracking & Reporting
- Monitoring key performance indicators (KPIs)
- Providing monthly reports with insights and recommendations